What are backlinks and why do they matter?
The key to having a high ranking website that has masses of traffic is backlinks. All to often I see people trying to get a first page ranking on Google, Yahoo and Bing and failing to think about how to get real volumes of traffic.
The result of spending too much time trying to please search engines to get a top ten ranking is that you experience limited growth in your business. You scratch your head wondering how to get more customers because you are overly reliant on the search engine giants.
The solution of course is to diversify. There is more traffic available from the MILLIONS of other websites out there other than the monopoly search engines.
How to get backlinks and how they benefit you
As a webmaster you are expected to spend between 45 minutes and two hours per day, five days a week, searching for related websites, finding the contact details of the webmaster, and contacting them to persuade them into linking to your site or doing a reciprocal link exchange with you.
The pay-off is lots of traffic and when you optimise your website that equals a lot of leads or a lot of sales depending on which outcome you optimise for.
Let’s say for example you want a lot of leads for your home based business. Perhaps you work in a direct sales role with a nutrition based company. You can contact websites in your niche (the Google Wonder Wheel is a great research tool for this) asking them to link to you. If you spend time on this each day you will build up good connections that will send a stream of traffic to your website each day.
Remember the aim is self-sufficiency so that you can survive without dependency on any one traffic source.
Backlinking can future-proof your Internet marketing strategy because each link is agreed with a private individual. It’s safety in numbers. The more websites that link to you the more traffic your website will receive and the less chance there is of that traffic being switched off for any reason.
Free backlink checker
There are many ways to check your backlinks. One easy way is to search google for link:yourdomain.com. This will show you websites that are linking to you.
If you don’t find many websites linking to you then I urge you to consider investing in backlinking – either spending the time doing it yourself or hiring someone to do it for you.
Build your backlinks on auto-pilot
If you think that spending up to two hours a day contacting webmasters to persuade them to link to you sounds like too much hard work and you don’t have hundreds of dollars a week to hire a freelancer this brand new software called BlackLinksPro will help.
Rather than spending hours a day doing everything manually this software will do everything on auto-pilot for you saving you hundreds of dollars a week on freelancer costs and arguably you might get better results!
Whether you choose an automatic link exchange system or do it the manual way every business can benefit from backlinking.
Yes, backlinking is a long-term strategy but it can offer an even better return on investment than Pay Per Click advertising and traditional Search Engine Optimisation because it will continue to pay for itself over and over again.
