before and after photo

The Marketing Might of Before and Afters

Before and after photos are frequently used in weight loss marketing, so I decided to do some research into whether they have been tested in advertising, and whether they are effective or not. There are many ways to market weight loss products, including the offer, the product benefits, a money …

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Facts Tell, Stories Sell..

Whenever you are selling a product or service, always put yourself in the other persons shoes and ask yourself “What’s in it for me?”. If you review your sales literature, are you focusing on the features or the benefits? Features are things like, “this software works on Windows 7, Windows …

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The Importance of Mentoring

Today, I was asking myself why I’m successful in internet marketing where so many fail. What is the difference that has helped …

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Relationship Marketing 101

People buy from people, especially people that they know, like, and trust. Before you sell anything, make sure you have warmed up …