YouTube is fast becoming more popular than television, and provides an excellent opportunity for small business owners to get infront of potential customers eyeballs in a way thats never been possible before. For just pennies, small and home based businesses can produce a video, upload it to YouTube, and have access to the potential audience of millions of people in an instant!
Here are some of my top tips for marketing your small business on YouTube successfully:
- Create lots of content
The top YouTube channels all have more than 150 videos on their channels, so produce content frequently to fill up your channel. The more content you create, the greater the chance that your potential customer will find you.
- Make different length videos
Top ranking videos on YouTube range in length from 20 seconds to 20 minutes. Attention spans can be short, so make the first few seconds exciting to encourage people to keep watching. Successful videos tend to be entertaining and also offer a solution to peoples problems.
- Optimise your keywords
Help people to find your videos by using keywords they are likely to be searching for in the video title, description, and keyword tags. You can use keyword research tools to assist you in this process.
- Promote your video
Use the YouTube advertising platform to help your video go viral by advertising it to your target audience using precise targeting. You don’t need to spend a lot, just enough to get views, likes, and comments rolling in. The more engagement that your video gets, the higher it will rank in the search results.
Your videos don’t have to be perfect. They just need to be on YouTube so that potential customers can find them. Let me know how you get on, and if you have any more tips and strategies for successful YouTube marketing!