If you use Twitter to promote your business or events that focus on people within a radius of a specific location then this blog post is going to be useful for you.
Twitter is great for marketing but what’s challenging is focusing in on people who are based in a certain geographic area. The only way to do that traditionally has been searching for tweets that mention the place name in them, but that is not the ideal solution because if a football match is on or a concert you will get loads of people mentioning the place name who don’t even reside there.
However, the good news is that I’ve found a solution.
Lets say for example that we want to find people within a 15 mile radius of Doncaster. All we do is go to the search box at the top right of the page and type in the search, thus:
This technique does work best with placenames that are one word, so do some experimenting to see if you get good results. Just check you are searching for tweets rather than tweeple, sorry people!
Next click on All Tweets so that you are seeing all the tweets, not just ones that Twitter have featured:
Finally all you need to do is go through the results, clicking on the peoples names, and following them.
Occasionally you will see a new tweets notification appear at the top:
When this happens click the new tweets link and Twitter will load the latest tweets so you can follow people within your geographic search radius who have just tweeted.
Chances are because they are online they will follow you back!
If you do ever reach your following limit after 3 or 4 days I recommend you use http://manageflitter.com to unfollow people who haven’t followed you back, then rinse and repeat the process for more targeted local followers!
Let me know how you get on and if you have any other Twitter tips to share!