You’ve heard the saying, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime”.
In business consider this, if you give a man a fish you feed him for a day, but teach a man to fish and you can sell him fishing equipment!
By sharing information about your business you can create more educated customers who will have further need for your products and services.
That is why I have given away “review copies” of my information products before putting them on the market. Not only does that create testimonials which increase sales later when I come to selling the product, but also it creates a crowd of people who are hungry for more products and will tell their friends about it.
When you share valuable information the law of reciprocity springs into action. Try it in your business and let me know how you get on by replying in the comments section below.