This has to be one of my longest blog post headlines ever!
Did you know that Facebook does not show your posts to all of your friends? It tries them out on a small selection to begin with, and if it gets a good level of engagement (measured by likes, comments, and shares divided by number of views), then Facebook will show it to more of your friends.
This is called Edgerank, and it applies just as much to personal profiles as it does to Facebook pages. In this blog post I will be talking about personal profiles, ie. your Facebook timeline.
Having unresponsive friends on your list can hurt your post reach because they are lowering your engagement score. So I wanted to find a way to identify those who are the least engaged with my posts, and unfriend them. What I discovered was that there are no tools that make this easy, so eventually I found this workaround:
Drag and drop this bookmarklet to your bookmarks bar:
If you are interested in how this works you can find out more here.
Next, go to Facebook.com in a new window, and click on the bookmark.
You will see a list of your facebook friends, pages, and groups, each with a score beside them like this:
Next, select and copy all of the data you see, and paste it into your Microsoft Excel or OpenOffice Calc software.
Sort the data by the Score column from smallest to largest.
Now all you need to go is go through the list from the bottom upwards, searching for each friend from the bottom of your list, and unfriend those who are not engaging with your posts. Be sure to check each one manually!
You may notice that not all your Facebook friends are included in the report for some reason, but this gives you a useful way to identify those of your contacts who are the least interested in what you have to say.
By unfriending the people who are not interested in what you are posting, you will help to boost the engagement rate of your posts, and your reach will be increased on the social network.
Let me know in the comments if you find any other Facebook friends tools or tricks that would be useful!