I got asked a great question from one of my Facebook friends Andy Sayles the other day. He asked, “I’m writing a blog at the moment, any ideas how to get it around other than Facebook?”
WordPress blogs are very well optimised. Google love them, and they do indeed have built-in promotional features to help new posts be discovered by the search engines.
Here are some things you can do to ensure that your posts reach the maximum possible audience:
Do Keyword Research
You’ve got a great idea for your blog post, however the keywords that you guess people might be searching for may not actually match the keywords they are searching for.
If you use the Google Keyword Tool (Google Login Required), you can find related keywords, and find the ones that have a higher number of people searching for them than the one you originally thought of.
Then use http://keywordtool.io/ to find variations of your keyword. You can use these in the title of your post, and sprinkled throughout your post to make it appear in the search results when people are searching for that exact phrase on Google and other search engines.
Ping Update Services
Once your blog post is published, help to get the word out by using ping services.
If you are using WordPress, go to Settings > Writing, and you will see a list of update services.
WordPress comes with the most common installed by default, but you can get a longer list of services here to copy and paste in. This will ensure you get a wider reach than normal.
Add Your Blog To RSS Feed Directories
Every WordPress blog has an RSS feed.
Yours will be http://www.YOURDOMAIN.com/feed/
For example my RSS feed is at http://www.jameswinsoar.com/feed/
Once you have your RSS feed link, you can manually submit it to blog directories. They will then be notified of your new blog posts, and automatically create backlinks to your site – which help to improve your ranking in the search results.
You can do a search for blog directories to submit your RSS feed to, and you will find many options available.
Alternatively, you may want to pay $5.50 to have someone do it for you at Fiverr.com. There are many such gigs available.
You only need to do this step once.
Get some social signals
I would recommend you install a social sharing plugin such as Digg Digg onto your site.
To the left of this post you will see I have some social sharing buttons for Twitter, Facebook, Google Plus, and LinkedIn.
Simply by clicking the buttons, visitors can instantly share my posts on social media – which helps their contacts to discover my content, and also sends social signals to search engines such as Google.
Search engines are increasingly relying on social signals such as Facebook Likes, and Google +1’s to find out which sites are valuable.
They also consider ranking factors such as the length of time people spend on each page to assess whether a page is useful content and relevant for the keyword searched for.
Search engine optimisation is a lot easier today than it was a few years ago, when we had to create masses of back links to rank content at the top of the search results.
Now all you need do is focus on delivering value, adding your site to a few directories to help people find it, and encouraging your viewers to share your content on social media.
Let me know if you found this information useful using the comments below, and please click the share buttons to the left!