A couple of months ago if you searched for windscreen replacement Nottingham on Google the website of Screenfit Nottingham Ltd wouldn’t even appear on the search radar.
Managing Director Chris was at the end of his tether. His business was on the brink of bankruptcy and he was desperate to find a solution.
Nothing he had tried had worked. The Yellow Pages advertising that traditionally supplied the vast majority of his customers was performing less well every year and Chris was frustrated to see the Yellow Pages books laying outside people’s homes following delivery – not even taken inside.
The website that he was set up with by his hosting provider BT Tradespace was failing to pull in the business, it was hard to edit, and even more difficult to find on the search engines. They were charging him for expensive pay per click advertising but he was not receiving any enquiries as a result. It was like flushing money down the drain.
Chris wondered if the market for windscreen replacements in Nottingham was drying up and he might have to retrain into another trade. Had it become over competative with big names such as Autoglass and Kwik Fit dominating the search landscape?
His accountant Linda put him in touch with myself and I quickly put together a new website with a very simple lead capture page and a pay per click campaign on Google Adwords to drive customers to the new site.
The result has been absolutely astonishing. His business is totally turned around. The phone went from being silent for hours on end to now ringing off the hook!
Chris is so busy and the future is looking rosey thanks to the simple lead capture site I set up that targets people at the precise moment they search for “windscreen replacement Nottingham” and other key phrases relating to his business. As soon as they visit the site and enter their name and phone number the information is sent by SMS text message to Chris’s mobile phone so he can promptly call them back and provide a quote.
Chris commented that he often rings back so quickly that they don’t answer the phone the first time. They are astonished to get such a fast response they can’t believe it’s Chris ringing back so soon. This inspires customers with immediate confidence that Chris will deliver the replacement windscreen quickly and efficiently too – and indeed he does, completing many jobs the same day.
Chris thinks the system is magic and says it is the best advertising he has ever done both in terms of how many enquiries are generated and the low cost per enquiry.
If you are ever in need of a replacement windscreen request a call back from Chris @ www.nottinghamwindscreens.co.uk
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