Why title tag optimization is useful on Katch.me

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page-titlesIf you are using Katch.me to host recordings of your live Periscope videos – did you know that you can edit the titles of your videos in order to rank higher in the search results?

Keep reading to discover WHY you should want to do that if you want more people watching your replays, and HOW you can start doing it beginning today if you want to!

Page titles essential to SEO in 2015!

Search engines such as Google, Yahoo, Bing, and Ask etc. have been known for a long time to consider the keywords contained in the meta title tag of a webpage as highly relevant.

The words in your page titles effect the position that a webpage appears in the search results when searching for those keywords. That includes the titles of your videos hosted by Katch.me!

The content in the webpage is also vital.

Gone are the days of being able to have a unique title tag and instantly rank for that content, without there being much substance to the page content.

For SEO in 2015 you need a combination of:

  1. Great page titles.
  2. Excellent content that will keep your visitors eyeballs glued to the page (opposite of thin content).
  3. Promotion on social media to create “social signals”.

What is the optimum title tag length?

Many people ask this question. Today there is no exact answer, and I will tell you why..

Do a search on Google and you can quickly verify that the number of characters Google display for the title of a webpage before they truncate varies quite considerably.

In fact, Google don’t go on the number of characters any more, but instead the number of pixels that the letters use up on the page (currently 512 pixels for desktop results).

Current understanding is that Google will index the first 8 to 12 words of a title and give extra importance to those keywords, anything beyond that will be treated as regular body text.

What can we learn from this? The first 8 to 12 words is where we should include the keywords that we want to rank for, and the title must make sense to human readers who we want to click to the page and watch the replays.

Optimising your overall Katch.me profile page

As you’re reading this blog post, you are looking for ways of getting more replay viewers to your Periscope videos.

The best way to rank highly in the search engines and get more eyeballs on your content is to edit each title of your video replays so that it is optimized for your target keywords.

How do you do this? I’m glad you asked!

When you originally made your Periscope videos and chose your title, you were probably thinking of what will make it stand out on the Periscope app – so you will have added emojiis, and probably hashtags as well for when it gets shared out on Twitter. That’s a great idea on Periscope don’t get me wrong about what, a few emojiis and hashtags will get you more LIVE viewers.

However, now your content is on Katch.me those Periscope titles might not be optimised well for the search engines. This is where you can log in to Katch.me with your twitter account, and edit the titles of your videos!

What I’m suggesting is continuing to optimise your titles on Periscope to get more live viewers, then optimising the titles again on Katch.me to get more replay viewers by getting those videos to rank in the search results.

How to do basic keyword research

I recommend using the Google Keyword Planner to research keywords that many people are searching for, that are highly relevant to your Periscope video.

Start the keyword planner off with a few keywords that you discussed in your broadcast, and it will spit out hundreds of related keywords – which you can sort by number of searches a month, and then edit the title of your video to include two or more of those keywords and phrases.

By doing this with all of your videos, you will begin to create a highly optimized Katch.me profile page that will begin to rank highly in the search results for your target keywords, and you will get more replay viewers!

Social signals are your “secret sauce”.

Hopefully Katch.me is automatically tweeting your replays, which will create a social signal from Twitter to each of your videos. If not, you can easily enable this option if you log in to Katch.me and go to the settings.

Search engines are looking for links in to your content as signals that tell them the content is being shared, therefore it is more valuable, and you will get a higher ranking.

So ensure that you share your main Katch.me profile page, as well as sharing links to your specific replays on all your social networks – and encourage people to share/retweet the link to their friends/followers.

Keep scoping regularly, as search engines love both detailed content – the more videos you have on your Katch.me page the more text they will have to index, and they love recency – by scoping more often your page will be more up to date because new videos will be added.

If you are a business owner interested in learning about using Periscope for marketing – be sure to download my free check-list for broadcasting on Periscope here.

 

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