Managing Director Chris was at the end of his tether. His business was on the brink of bankruptcy and he was desperate to find a solution.

Nothing he had tried had worked. The Yellow Pages advertising that traditionally supplied the vast majority of his customers was performing less well every year and Chris was frustrated to see the Yellow Pages books laying outside people’s homes following delivery – not even taken inside.

The website that he was set up with by his hosting provider BT Tradespace was failing to pull in the business, it was hard to edit, and even more difficult to find on the search engines. They were charging him for expensive pay per click advertising but he was not receiving any enquiries as a result. It was like flushing money down the drain.

Chris wondered if the market for windscreen replacements in Nottingham was drying up and he might have to retrain into another trade. Had it become over competative with big names such as Autoglass and Kwik Fit dominating the search landscape?

His accountant Linda put him in touch with myself and I quickly put together a new website with a very simple lead capture page and a pay per click campaign on Google Adwords to drive customers to the new site.

The result has been absolutely astonishing. His business is totally turned around. The phone went from being silent for hours on end to now ringing off the hook!

Chris is so busy and the future is looking rosey thanks to the simple lead capture site I set up that targets people at the precise moment they search for “windscreen replacement Nottingham” and other key phrases relating to his business. As soon as they visit the site and enter their name and phone number the information is sent by SMS text message to Chris’s mobile phone so he can promptly call them back and provide a quote.

Chris commented that he often rings back so quickly that they don’t answer the phone the first time. They are astonished to get such a fast response they can’t believe it’s Chris ringing back so soon. This inspires customers with immediate confidence that Chris will deliver the replacement windscreen quickly and efficiently too – and indeed he does, completing many jobs the same day.

Chris thinks the system is magic and says it is the best advertising he has ever done both in terms of how many enquiries are generated and the low cost per enquiry.

If you are ever in need of a replacement windscreen request a call back from Chris @ www.nottinghamwindscreens.co.uk

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Daegan Smith

In the first issue, veteran network marketing guru Daegan Smith shows how he is using fascinating Internet Network Marketing techniques to generate literally thousands of leads for his business each day using the law of attraction marketing.

Daegan Smith explains everything in an easy to follow step-by-step system you can easily copy and adapt. He shows how you can test everything and optimise everything you do to produce the greatest amount of leads possible at the minimum cost per lead. Plus he shows exactly how he generates laser-targeted leads of people who are actively searching for his business.

In the April issue of What’s Working Now (just released) there is a very interesting video with a guy who Mike Dillard recommends, explaining a concept of operating as your own private bank, and reveals some startling differences between the way super-rich people think about money. 

You will learn so much by reading these inspirational PDF documents and watching the highly informative and myth-exploding videos. The information contained so far when applied could be life-changing.

The first two issues of “What’s Working Now“ are available to download now.

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I’m always reminded of the saying “Amateurs guess, professionals know”. This applies especially to Internet Marketing.

With digital marketing, testing is a low-cost, fast way to learn. The ability to start, stop, or change your method is easy and applying what you learn so that you can capture the greatest opportunity can also happen very quickly.

When you are marketing on the internet, the cycle of launching, measuring, and optimising can happen quickly and continuously. The more proficiently you manage this cycle  the stronger your results will be. Never be afraid to try and possibly fail – whether you’re testing a new creative message, a new communications platform, a new sales promotion, or another strategy. The long term benefits of split testing can quickly and easily outweigh the short term costs.

Here are a few testing ideas to apply in 2010:

1. Use Google Website Optimizer to test your web site content (e.g. headline, copy, images) or design alternatives for your landing page. This tool will help you quickly identify and implement the combinations that drive most conversions.
2. Use YouTube as a focus group. Besides monitoring views, ratings, and comments, you can use YouTube Insight to learn what’s resonating, and where. Based on what you learn, invest in your ‘winning’ content by driving traffic via sponsored videos, altering your associated messaging in search campaigns, and ramping up geo-targeting in the areas where your video over-indexes in popularity. You may even consider testing that video as a TV spot if your budget will stretch that far.
3. If you’re not yet using display ads yet, make an effort in 2010 to test them out. Use the Display Ad Builder in Google Adwords to build display, rich media, and video ads quickly by incorporating your own text, images, and logo into one of the professionally designed templates. This allows you to test a creative message and learn what works best before investing in a deeper level of creative support.

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