Remarketing is a brand new service just launched by marketing giant Google Adwords.
By placing a small cookie code on the Microchip Cat Flaps website visitors are now tracked and if they don’t buy the amazing cat flap (perhaps their boss walked in just as they were about to order!) they will get served up ads for the Pet Porte Smart Flap when they visit other websites on the Internet.
I think customers will respond very well to this type of advertising. It’s really clever and will allow us to tempt customers to purchase who wouldn’t normally have done so. Perhaps they are just shopping around for a cat flap and it takes time to make the decision. We can offer money off coupons in the remarketing ads to encourage them to make the purchase from us rather than buying a cheaper less reliable cat flap elsewhere.
The idea behind remarketing is brilliant. It will add so many more advertising options to the Internet. It’s great that it is now available through the Google Content Network because of the sheer number of websites that display Google Adsense ads!
I think remarketing through Google Adwords will be great for all kinds of companies that have a lot of visitors to their websites because it allows for all kinds of targeting. For example a sports shoe retailer could serve ads to customers who have visited pages on Adidas.
More details on the remarketing technology is available from the Adwords Blog.
Related posts:
