Ever wondered how to maximise the ROI on your Content Network campaigns?
As part of the new Optimization University initiative, Google have developed a Getting Started Guide and a series of 6 videos to help answer this question for you. The guide and videos provide a conceptual walk-through and demo of the major steps involved in executing a Content Network campaign. These include:
Along with simple tips and tricks to improve ROI, Google also go over several tools, such as the Wonder Wheel, the Keyword Tool and Conversion Tracking, that can help you be more efficient. These recommendations are based onanalysis of thousands of campaigns to understand what works and what doesn’t.
If you’re starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable.
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