Google Webmaster Guidelines and SEO

Lots of people have been asking recently about the latest Google Panda and Penguin updates and how they might effect search engine optimisation (SEO). So I’ve delved into the Google Webmaster Guidelines for you this sunny Tuesday afternoon to look at exactly what Google thinks about different types of backlinks and offer my recommendations on the types of links you should be buying in 2012.

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James Winsoar has been marketing online since 1999 when he launched what was then the worlds first commercial mobile phone ringtone company. He now specialises in helping businesses improve their profitability online using internet marketing and social networking. Winsoar is a BNI Director in the South Derbyshire region of the United Kingdom and a member of the BCS Chartered Institute for IT.

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