Internet Marketing Success Secrets

How to make a website

James Winsoar — Sun, 07 Mar 2010 13:03:49 +0000

I’ve made this video series about how to make a website:

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Building Your Business On A Budget

How to optimise Content Network campaigns

James Winsoar — Sun, 17 Jan 2010 15:36:57 +0000

Ever wondered how to maximise the ROI on your Content Network campaigns?

As part of the new Optimization University initiative, Google have developed a Getting Started Guide and a series of 6 videos to help answer this question for you. The guide and videos provide a conceptual walk-through and demo of the major steps involved in executing a Content Network campaign. These include:

Along with simple tips and tricks to improve ROI, Google also go over several tools, such as the Wonder Wheel, the Keyword Tool and Conversion Tracking, that can help you be more efficient. These recommendations are based onanalysis of thousands of campaigns to understand what works and what doesn’t.

If you’re starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable.

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Google tightens up display URL policy

James Winsoar — Sun, 17 Jan 2010 15:32:34 +0000

The display URL (the URL that appears within the ad itself) shows potential visitors to a site where they’ll land when they click on an ad. For sites that sit on shared or hosted domains (such as blogspot.com), Google is adjusting their display URL policy in an attempt to make the destination more clear.

Beginning this week, all ads leading to sites on hosted domains will need to have display URLs that accurately reflect their destinations.

Let’s say you wanted to create an ad linking to this blog: http://adwords.blogspot.com. In the past, blogspot.com would have been an acceptable display URL. Because there are so many independent blogs hosted on http://blogspot.com however, Google now require the display URL to reflect the specific blog reached upon clicking the ad– in this case: adwords.blogspot.com.

Incorrect:

Destination URL: http://adwords.blogspot.com
Display URL: blogspot.com

Correct:

Destination URL: http://adwords.blogspot.com
Display URL: adwords.blogspot.com

Going forward, ads that don’t include this additional information in their display URLs will be disapproved. A suggested display URL will be provided in the disapproval email notification, but Google encourage you to proactively adjust any ads that you think might be affected by this change.

If you’d like to learn about this policy in greater detail you can visit the AdWords Help Center.

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Earthquake in Haiti

James Winsoar — Sun, 17 Jan 2010 15:28:46 +0000

Searching to support Haiti

On January 12th, a 7.0 magnitude earthquake struck Haiti, causing massive devastation. Throughout the week queries from Google users searched for information, resources and ways they could help.

On January 12th, 4 of the 5 fastest rising queries on Google were related to the earthquake.

The good news is it’s not too late to help join in on the recovery efforts mobilizing around the world — a donation can help rebuild lives and communities. For more information on ways you can help, visit Google’s Crisis Response page.

Google has also pledged to help organizations provide relief with a donation of $1 million.

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Google crack down on scam sites

James Winsoar — Fri, 11 Dec 2009 09:42:35 +0000

“Use Google to Make 1000s of Dollars!” or “Easy Cash with Google: You Could be Making up to $978 a Day Working from Home!” You may have seen offers like these using Google’s name or logo that sounded too good to be true.

Unfortunately, nearly all of them are, and, despite hundreds of consumer complaints and our own efforts to keep these sites from tricking people, some scams continue. To fight back, Google are working to stop various fraudulent “Google Money” schemes, and this week filed suit against Pacific WebWorks and several unnamed defendants.

Misleading ads try to take advantage of consumers who are desperate to make money, and as the recession has got worse for many, the problem has grown. Google estimate that thousands of people have been scammed into sending payment information and being charged hidden fees by questionable operations such as the following:

The best way to find a sure-fire way of making money online is to ask someone who is already doing it. Not someone who shows you fake screen shots of their supposed earnings but someone with a good reputation online.

There are legitimate ways to make money with Google. Personally I’m making money with Google every single day and I manage ad campaigns on behalf of respected companies who are making money from Google too.

Also it is possible to earn a significant income from Google through natural search rankings. The key to doing this is keyword research and creating a site that is compelling for users to take the action you desire.

An example of a site I’ve recently put together is for an emergency windscreen repair company in Nottingham. This website targets people at the precise moment that they are looking for a new car windscreen and sends enquiries immediately through to an engineers mobile phone who calls them back. This fast service is getting rave reviews from customers who are then likely to recommend the clients website and hopefully link to it which will naturally improve his search engine ranking.

I’m a strong believer in investing in education but please be very careful where you choose to invest your money and always make sure there is a money back guarantee if you aren’t completely satisfied.

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Optimising your site in 2010 to improve results

James Winsoar — Sun, 29 Nov 2009 10:54:52 +0000

When it comes to testing and experimentation, there’s always a risk-reward scenario. You could go with what you know and what feels right or you could try something new and see how it pans out. It could really improve conversions, but it could also go the other way.

I’m always reminded of the saying “Amateurs guess, professionals know”. This applies especially to Internet Marketing.

With digital marketing, testing is a low-cost, fast way to learn. The ability to start, stop, or change your method is easy and applying what you learn so that you can capture the greatest opportunity can also happen very quickly.

When you are marketing on the internet, the cycle of launching, measuring, and optimising can happen quickly and continuously. The more proficiently you manage this cycle the stronger your results will be. Never be afraid to try and possibly fail – whether you’re testing a new creative message, a new communications platform, a new sales promotion, or another strategy. The long term benefits of split testing can quickly and easily outweigh the short term costs.

Here are a few testing ideas to apply in 2010:

Use Google Website Optimizer to test your web site content (e.g. headline, copy, images) or design alternatives for your landing page. This tool will help you quickly identify and implement the combinations that drive most conversions.
Use YouTube as a focus group. Besides monitoring views, ratings, and comments, you can use YouTube Insight to learn what’s resonating, and where. Based on what you learn, invest in your ‘winning’ content by driving traffic via sponsored videos, altering your associated messaging in search campaigns, and ramping up geo-targeting in the areas where your video over-indexes in popularity. You may even consider testing that video as a TV spot if your budget will stretch that far.
If you’re not yet using display ads yet, make an effort in 2010 to test them out. Use the Display Ad Builder in Google Adwords to build display, rich media, and video ads quickly by incorporating your own text, images, and logo into one of the professionally designed templates. This allows you to test a creative message and learn what works best before investing in a deeper level of creative support.

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Iraqi Government on YouTube

James Winsoar — Sun, 29 Nov 2009 10:44:41 +0000

As well as internet marketers, heads of state and leaders from around the world are all on YouTube. This venerable list includes the Pope, the British Royal Family, Queen Rania and presidents from the United States, France, and other countries. Today the Iraqi Government has launched a dedicated YouTube channel at youtube.com/iraqigov.

Iraq’s Prime Minister Nuri al-Maliki said, “Earlier this year, I visited Baghdad as a guest of the U.S. State Department to engage in conversations about the role of technology in Iraq. In discussions with elected officials, private companies and NGOs, I routinely heard the desire to connect with fellow citizens, Iraqis outside the country’s borders, and cultures across the world. But it wasn’t just the Iraqi Government who expressed an interest in YouTube — I was pleasantly surprised by the high level of awareness from a wide variety of Iraqis.”

He went on to say, “One young student told us she uses YouTube to understand what is really happening in her country based on the variety of opinions, citizen journalism and news reports uploaded to the site. There was little difference between her examples and those we often hear in other countries, which speaks to both the global community on YouTube and the universality of the video experience”.

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Google apologises for ‘Michelle Obama’ image search

James Winsoar — Sun, 29 Nov 2009 10:39:36 +0000

Type ‘Michelle Obama’ in the popular search engine Google, and one of the first images that turns up is a picture of the American first lady.

In response to protest Google put up a disclaimer ad as follows:

Offensive Search Results
www.google.com/resultsinfo
Sometimes our search results can be offensive. We agree. Read more.

However, Google have refused to remove the offending image from the search results!

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Google Ad Planner Update

James Winsoar — Sun, 22 Nov 2009 20:04:56 +0000

Recently I told you about the amazing tool from Google called Ad Planner which helps you to find sites based on demographic data and search terms.

Google have just enhanced the Publisher Center to give you even more ways to promote and manage your Ad Planner site profile.

Claim your subdomains
You can now claim subdomains, such as myblog.blogspot.com, in Google Ad Planner. Your site’s subdomains can also appear in Google Ad Planner to give advertisers a more detailed view of your site for their media planning.

Share more Google Analytics metrics
Now you an attract better advertisers to your website. You can opt-in your page views, unique visitors (cookies), total visits, average visits per visitor, and average time on site, which ensures potential advertisers see the most accurate information for your site.

Display an Ad Planner badge
Highlight your Google Ad Planner profile by displaying our new badge on your site. Advertisers who click your badge will be brought directly to your Google Ad Planner site profile, where they’ll find your traffic, demographics, and advertising information.

Choose from four Ad Planner badges:

You can do all of these things at the new and improved Google Ad Planner website.

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Building Your Business On A Budget

James Winsoar — Sat, 21 Nov 2009 17:20:41 +0000

Building your home business can truly be a costly one. Each time you turn around you seem to spend every dollar you have on advertising and not getting ahead in your business.

It basically will nickel and dime you to death.

You really can’t get ahead in your business if you have to spend a ton on advertising, especially when you are first starting out.

Wouldn’t it be nice if someone could show you basically step by step how you can build your home business without spending a ton of money while doing it?

Well, there is some good news.

I recently came across something that I think will really help your business as it has mine.

It is a videos series by a guy named Mike Dillard called “Building On A Budget”.

In these videos Mike shows you how to build any home business for $500 or less.

I took these free videos and purchased his ridiculously low priced book, and within two weeks of applying the techniques he teaches and am now getting as many as 10 new qualified prospects per day.

The best part is that I did not spend much money while doing it.

Now I have the tools to grow my business without getting nickel and dimed to death.

You can get free access to these videos by going here…

Everyone in business knows it can take a lot of money to build your business. Everyone seems to be asking money for everything from advertising in newspapers to charging for getting your website ranked higher in search engines.

You just can’t seem to get ahead of the competition in business unless you are prepared to spend some money on advertising – especially if your company is new and you need to get the word out.

But wouldn’t it be great if someone could show you a step by step system of building your business without having to shell out a ton of money on expensive advertising?

Well, there is some good news. I recently stumbled across a brilliant system that will help you to grow your business just as it has helped me to grow mine.

It is a videos series by a guy named Mike Dillard who you may have heard about before. It’s called “Building On A Budget”.

In these videos Mike Dillard shows you how to build any home business for less than £350.

I watched his videos and decided to sign up to his website and now I’m receiving a trickle of leads for my business every single day… and best of all he is paying me for it. He will pay you too just watch the video to find out how.

You can get free access to these videos at the Building On A Budget official site

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